As the use of social media continues to rise, organizations of all types and sizes are recognizing ways in which social media can help them better understand, respond to, and attract the attention of their target audience.

UT Professional & Personal Development will host a new non-credit course titled “Business Communication Using Social Media” on Thursday, November 4, at the UT Conference Center in downtown Knoxville.

Instructor Sam Daugherty will focus on how you can get your message out faster, improve your branding, and strengthen your direct marketing efforts. He will also discuss some of the pitfalls of social media and how to overcome them.

The registration fee is $119; online registration is available.

Darrin Devault, UT Professional & Personal Development

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